It's also a smart example for co-ordination theory of commerce where finance merges with creative intellect to market a business on large scale. And it's really having huge potential for it's expansion in the near future.
Changing Indian film trend is encouraging lot more new pool of talents to tap the potential and it seems going great. Nowadays a lot more films are welcomed because of their subject and treatment and they are doing great business. So called small films ( Budgeting 2-3 crore approx.) are doing better business against their investment while the big budgeted films are more prone to losses ( keep aside a few exceptions). but still there is a rush for star system style of making which have been followed always.
Corporate houses jumping into this market with their full strength is an indication that there is lot to happen in this changing scenario of film market where multiplexes and digitization of theaters could lead us towards a new beginning, where film with fresh ideas and beautiful treatment would be breeze amid a mad rush.
Hope we shall see a lot more new ideas shaping up in films rather than those age old mad rush
A few questions:
- Film world is an industry now and it works well (business wise) in a planned way, then why people hesitate to plunge into it to tap it's potential when it's in a phase of transition?
- Don't they have a fore-sight or rather they only go for 'follow the leader' type of vision?
1 comment:
You are very right in saying so...
I really appreciate the economics in films..
As a viewer I dont care whether a song or specific scene is filmed in switzerland or crowdy bylanes of Mumbai or Delhi if the content of the screenplay is interesting and good..
Otherwise a film like "LOVE STORY 2050" can bomb at BO even with huge expenditure.
Low budget films are an instant hit because these films are made without thinking too much about the presentation and marketing..
And in present time the LABEL "LOW BUDGET" itself is very popular and relying and ispire us to go to cinema hall in hope of a good story and strong performances.
Big-budget films are like BIG-FAT WEDDINGS in Indian society.
It doesnt matter how many dishes are there in dinner but it matters how much taste is there in every dish and the warmth of host.
It is in same way analogous to LOW BUDGET and BIG BUDGET FILMS.
A film is as good as its content and performances without any other factor.
I liked an expensive film like DEVDAS and a low-budget movie "KHOSLA KA GHOSLA" equally,but the reason of liking both film was same i.e. GOOD STORY ,SCREEN PLAY,GOOD PERFORMANCES...
There is a rule in IPC(Indian Penal Code) that even 100 of criminals can go SCOTT-FREE, but not a single innocent person should be punished.
In the same way,its possible that a bad film may be a hit or superhit(in case of SRK movies), but I have not seen a single movie which were good and became flop(with the exception of RHTDM and AKELE HUM AKELE TUM).
Its a pity that FILM "INDUSTRY" is still not considered an Industry.
But sloly time will change and all thing will change..
Hope for the best..
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